Pinkbox Doughnuts now open at Edgewater Casino Resort

A pink, seven-foot-tall doughnut is ready for a bite at Edgewater Casino Resort.

Pinkbox Doughnuts celebrated the grand opening of its newest location at the Laughlin casino on Saturday.

Thousands kicked off the excitement with a ribbon-cutting ceremony, a doughnut eating contest, a live DJ, and the chance to win free doughnuts for a year.

The store is decorated with lit-up sprinkles, glowing pink drips, a seven-foot-tall doughnut, and an oversized coffee cup protruding from the wall.

“When you’re craving a special treat, Pinkbox is just the thing. The store is an experience in and of itself, and their doughnuts cannot be beat,” said Jeremy Jenson, vice president and general manager of Edgewater Casino Resort.

New additions also include an illuminated custom doughnut display case with more than 70 doughnuts and a coffee program.

The opening of its 11th location created more than two dozen jobs in the Laughlin community.

Pinkbox Doughnuts is open at Edgewater Casino Resort Sunday-Thursday from 6 a.m. – 9 p.m. and Friday – Saturday from 6 a.m. – 11 p.m.