Some operators use PPP money to launch self-delivery

Las Vegas-based Pinkbox Doughnuts, which has three stores, is working to grow its self-delivery business. The bakery-cafes, which are part of a larger company, did not apply for PPP money.

“Prior to this, we used third-party delivery companies, which I don’t love,” CEO Stephen Siegel said. “We had been working on getting an app and doing our own delivery. We don’t have an app yet, but we’ve started to slowly, a little bit, deliver in-house with our own drivers. It gives us more oversight on the quality of the product. We want to be able to control that delivery all the way through.”